Making the decision to start your own massage business is very exciting. You might feel a conflict of interest arise when your professional values no longer align with those of your current place of employment. But, instead of quitting and signing a lease on an office you can barely afford, try to make a smooth transition. When you keep your start-up cost and expenses low you create room to grow and change along with your business. You may not have luxuries like a washer and dryer in your transitionary space but you get time to learn HOW TO MANAGE your business without becoming desperate for clients.
Here are 4 start-up locations for your new practice that won’t break the budget.
Provide on-site massage in client homes. This option doesn’t cost much to get started. You must have a reliable vehicle with enough space for your table and supplies. Make a few business cards and put the word out to your family and friends. Offer a discount when two or more people book you back to back in the same location.
Work from home. This option requires a dedicated space that is clean and free of clutter. Professional boundaries must be clearly set and the space must meet any establishment license requirements set forth by your state.
Rent a room inside an already established business. Chiropractors, hair salons, yoga studios and other massage offices are examples of business that might have unused or rarely used space. Sharing space with other professionals is a great way to get referrals and learn more about how businesses work. Another benefit to room rental is access to space that is already set up. Waiting areas, toilet facilities, break rooms and administration space all require additional start up capital and create a higher monthly overhead for space.
Share space with another massage therapist. Determine your location and budget and look around inside professional office buildings and complexes in the area. You could find a space with a common waiting area and shared toilet facilities to lower the cost. You might not have washer and dryer hookups or a sink right next to your massage table but these are things to expand into as your practice grows. Ask your landlord about flexible leasing options for your first year. Be sure to make a written contract with any therapists that work with you so that the arrangement is clear and business can run smoothly.
Enter into any space agreements with as much flexibility as possible. Set a financial goal and put a 1-3 year time limit on it. Save as much as you can in your start-up space to make the most out of your next transition.