Your business mission and vision statements form a critical part of your overall business strategy. The mission statement defines what you do and who you are doing it for. The vision statement describes what the world is like if you are accomplishing that mission daily. These statements are shaped by your goals, defined by your values and communicate your professional identity to everyone you partner with.
Here are five misconceptions about mission and vision statements that might be blocking you from creating or updating your own.
Misconception #1 : Mission and vision statements are the same thing.
Mission and vision statements work together to identify the reason(s) why you are in business. Think of the vision statement as the long term results of your business activities and the mission statement as the day-to-day service that gets you there.
Example : Elevate Massage Training
Mission : To educate professional bodyworkers about theories and techniques that will help them to enjoy their practice, extend their career and inspire growth.
Vision : All professional bodyworkers use their entire BEING (not just their hands and mind) to deliver results-oriented treatments without burning themselves out.
Misconception #2 : Only big corporations need mission and vision statements.
This is absolutely not true! Sole proprietors, single person operations and LLCs can benefit from clarifying the mission and vision statements. Even employees can have personal mission and vision statement to guide practice and professional development.You can also use mission and vision statements in your personal life to meet health, wellness, relationship and family goals. These statements hold you accountable for your choices. You can refer to them when making important business decisions in order to help you stay on track with your plans.
Misconception #3 : These statements are set in stone.
Everything is subject to the laws of change, including your business. Major structural shifts in your business, such as changes in goals, management, location or services, may require updates to the mission and vision statements. Should you find your business operating in the ideal future that you’ve envisioned then it could be time to aim for the next one and create or update your statements. Although it is not recommended to frequently change these statements all together it is a good idea to review them on occasion to be sure they still fit with what you are actually doing in your business.
Misconception #4 : The statements must be long and detailed.
Actually, there is no length requirement at all. How long your statements are depends on your business and your ability to be clear and concise with your language. Detailed business goals and step-by-step strategies can be saved for your business plan.
Misconception #5 : These statements are the same as a value proposition.
Although mission and vision statements can include a motto or a catchy phrase that can be identified with your business they are not marketing slogans or propositions to potential customers. Your mission and vision statements should not be tangled up with an attempt to SELL your product/services. You can create your value proposition separately to avoid having your mission and vision statements sound like a sales pitch.
Ready to create or update your mission and vision statements?